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This paper focuses on an extensive market analysis doneunder the framework of the Peach coordination action, aproject funded by the European Union Future EmergingTechnologies unit. The analysis identifies, classifies, reportsand further elaborates on which areas presently benefit fromPresence technologies. Taxonomy of these markets is alsoderived in this document, describing how and why Presenceis used there. Finally some data are extrapolated, showingwhich are the most addressed markets and which Presencetechnologies are the most exploited. The presented resultsare based on an extensive search performed on companiesthat have currently adopted or are producing Presencesolutions. The identification of these companies is based onthe support of the Peach Presence research community, andgeneral media.