R+D
R+D in emotions and well-being
Have you ever wondered how people feel walking in cities, in natural environments, when they experience a new product, when they smell a perfume or taste a food, in art performances, when they listen to talks and business contents, when they interact with AI agents?
We have extensive experience in identifying neural markers of emotions and well-being for various contexts, ranging from outdoor environments, art exhibitions and performances, cosmetics and perfume experiences, communication material, such as business content, hybrid participation to events, and interaction with AI agents.
With the support of BEAMING (FP7 ICT, 2010-2014), we developed our initial emotional markers, which we have since then validated in a variety of contexts.
With the support of eMOTIONAL Cities, which received funding from the European Union’s Horizon 2020 research and innovation programme, we identify emotional and well-being markers in natural and built environments with a perspective that incorporates age, gender and vulnerable groups’ specificities.
With the support of SNIFFCON (Fragrance Optimization through the Integration of Sensory Neuroscience, Olfactometry and Artificial Intelligence), which received funding from the European Eurostars project. Our purpose in SNIFFCON is to estimate the minimum concentration of a variety of fragrance ingredients while preserving the best odour intensity/hedonic tone perception and emotional responses, to increase safety and decrease fragrance production costs.
With the support of MUSAE S+T+ARTS within the project NOURISH, Starlab collaborates with Sanja Sikoparija to develop tools and models to translate the emotional data gathered from participants' brains when tasting food into artistic visualisation and sonification. This representation can teach users about their responses to food in an emotionally rooted manner, and can enrich and tailor the multisensory context experienced while eating, aiming to alter participants' moods and enhance their overall sensory experience through neurofeedback.
